# Building a Business That Actually Lives Its Values: with Barrett Ersek - Part 2 | Ep. 118

Page: https://stenobird.com/podcast/agculture-podcast-6738954/building-a-business-that-actually-lives-its-values-with-barrett-ersek-part-2-ep-118
Text version: https://stenobird.com/podcast/agculture-podcast-6738954/building-a-business-that-actually-lives-its-values-with-barrett-ersek-part-2-ep-118.md
Podcast: [AgCulture Podcast](https://stenobird.com/podcast/agculture-podcast-6738954)
Published: 2026-04-09T10:00:00+00:00
Episode link: https://podcasters.spotify.com/pod/show/agculture-podcast/episodes/Building-a-Business-That-Actually-Lives-Its-Values-with-Barrett-Ersek---Part-2--Ep--118-e3hjq91
Audio file: https://anchor.fm/s/eed225a0/podcast/play/118138593/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-3-8%2F421649257-44100-2-599a184460fa1.mp3
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Duration seconds: 2134

## Resource

Most companies talk about values. Very few actually use them. In this episode, Barrett Ersek breaks down how Holganix built a culture where values aren’t just words on a wall—they’re used to make real decisions, guide hiring, and shape the direction of the business. From gratitude and resilience to the concept of “flow,” this conversation dives into a different way of thinking about leadership—one that’s driven by purpose, not just pressure. MEET THE GUEST Barrett Ersek is the Founder and CEO of Holganix. With a deep commitment to soil health and a long-term vision for regenerative agriculture, Barrett has been a driving force behind building biologically based solutions that are good for growers, the planet, and the bottom line. At Holganix, Barrett leads company strategy with a focus on market creation, commercialization, and scale. His work spans building teams and advancing go-to-market execution across both Holganix Ag and HGX, the company’s environmental assets platform. He holds three patents and is widely recognized as an expert on innovation and organizational leadership. ABOUT THE PODCAST Discover the world of agriculture with the "Ag Culture Podcast".This podcast will be a gateway for those passionate about agriculture to explore its global perspectives and innovative practices. Join Paul as he shares his experiences in the agricultural industry, his travels and encounters with important figures around the world. Available on YouTube, Spotify and Apple Podcasts.Subscribe at http://www.agculturepodcast.com and keep an eye out for future episodes, bringing insights and stories from the vibrant world of agriculture.

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