# You Can’t Scale Chaos: Why Project Management Matters in AEC

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Text version: https://stenobird.com/podcast/aec-marketing-for-principals-621739/you-can-t-scale-chaos-why-project-management-matters-in-aec.md
Podcast: [AEC Marketing for Principals](https://stenobird.com/podcast/aec-marketing-for-principals-621739)
Published: 2026-09-02T10:00:00+00:00
Episode link: https://www.buzzsprout.com/1785216/episodes/19705733-you-can-t-scale-chaos-why-project-management-matters-in-aec.mp3
Audio file: https://www.buzzsprout.com/1785216/episodes/19705733-you-can-t-scale-chaos-why-project-management-matters-in-aec.mp3
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Duration seconds: 3060

## Resource

Project management in AEC firms generally doesn't go beyond the technical aspects of the business, such as schedules, budgets, and quality controls that keep a building on track. Marketing rarely gets the same discipline. Even though marketing teams juggle their own budgets, deadlines, and quality standards every week. Listen in as Katie Cash talks with Meredith Schroeder, Director of Operations at Smartegies, about why AEC marketing departments need real project management systems, not...

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## Transcript

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