# They Ask, You Answer: Winning Work Through Trust and Transparency in AEC

Page: https://stenobird.com/podcast/aec-marketing-for-principals-621739/they-ask-you-answer-winning-work-through-trust-and-transparency-in-aec
Text version: https://stenobird.com/podcast/aec-marketing-for-principals-621739/they-ask-you-answer-winning-work-through-trust-and-transparency-in-aec.md
Podcast: [AEC Marketing for Principals](https://stenobird.com/podcast/aec-marketing-for-principals-621739)
Published: 2025-07-02T10:00:00+00:00
Episode link: https://www.buzzsprout.com/1785216/episodes/17431611-they-ask-you-answer-winning-work-through-trust-and-transparency-in-aec.mp3
Audio file: https://www.buzzsprout.com/1785216/episodes/17431611-they-ask-you-answer-winning-work-through-trust-and-transparency-in-aec.mp3
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Duration seconds: 2438

## Resource

Trust is no longer earned at the table; it’s built far before the meeting begins. Marcus Sheridan joins Katie Cash to unpack how AEC firms can grow their business by becoming radically transparent and strategically human in their content. From overcoming outdated marketing norms to building trust through cost education, video, and self-service tools, Marcus lays out the new blueprint for becoming a known and trusted brand in a skeptical B2B world. By shifting focus from "we" language to "you"...

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## Transcript

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