# Knowledge Is Power: How AEC Firms Are Leveraging Data to Win Smarter with Chris Parsons

Page: https://stenobird.com/podcast/aec-marketing-for-principals-621739/knowledge-is-power-how-aec-firms-are-leveraging-data-to-win-smarter-with-chris-parsons
Text version: https://stenobird.com/podcast/aec-marketing-for-principals-621739/knowledge-is-power-how-aec-firms-are-leveraging-data-to-win-smarter-with-chris-parsons.md
Podcast: [AEC Marketing for Principals](https://stenobird.com/podcast/aec-marketing-for-principals-621739)
Published: 2025-10-02T13:00:00+00:00
Episode link: https://www.buzzsprout.com/1785216/episodes/17944963-knowledge-is-power-how-aec-firms-are-leveraging-data-to-win-smarter-with-chris-parsons.mp3
Audio file: https://www.buzzsprout.com/1785216/episodes/17944963-knowledge-is-power-how-aec-firms-are-leveraging-data-to-win-smarter-with-chris-parsons.mp3
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Duration seconds: 2980

## Resource

Knowledge has become one of the most valuable assets in the AEC industry. Chris Parsons, founder and CEO of Knowledge Architecture, joins host Katie Cash to explore how firms can transform scattered project data and expertise into a true competitive advantage. Together, they discuss the rise of knowledge management as a C-suite priority, the role of AI in accelerating KM 3.0, and why structured data matters more than ever for marketing and proposals. By focusing on people, process, technology...

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## Transcript

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