# Harnessing Data for Smarter Growth in AEC Firms

Page: https://stenobird.com/podcast/aec-marketing-for-principals-621739/harnessing-data-for-smarter-growth-in-aec-firms
Text version: https://stenobird.com/podcast/aec-marketing-for-principals-621739/harnessing-data-for-smarter-growth-in-aec-firms.md
Podcast: [AEC Marketing for Principals](https://stenobird.com/podcast/aec-marketing-for-principals-621739)
Published: 2025-02-12T11:00:00+00:00
Episode link: https://www.buzzsprout.com/1785216/episodes/16605380-harnessing-data-for-smarter-growth-in-aec-firms.mp3
Audio file: https://www.buzzsprout.com/1785216/episodes/16605380-harnessing-data-for-smarter-growth-in-aec-firms.mp3
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JSON: https://stenobird.com/v1/public/podcasts/aec-marketing-for-principals-621739/episodes/harnessing-data-for-smarter-growth-in-aec-firms
Duration seconds: 2165

## Resource

In the fast-changing AEC industry, building strong relationships and using data-driven strategies are key to staying ahead of the competition. In today’s episode of AEC Marketing for Principals, Katie welcomes Scott Steiding, Chief Growth Officer of Bennett & Pless, to chat about why soft skills, like being responsive and delivering great client service, are becoming more and more important in the AEC industry. Scott talks about how his firm keeps track of client response times and zeroes...

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## Transcript

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