# From Proposal Production to Strategy: How AEC Marketing Must Change

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Text version: https://stenobird.com/podcast/aec-marketing-for-principals-621739/from-proposal-production-to-strategy-how-aec-marketing-must-change.md
Podcast: [AEC Marketing for Principals](https://stenobird.com/podcast/aec-marketing-for-principals-621739)
Published: 2026-07-22T09:00:00+00:00
Episode link: https://www.buzzsprout.com/1785216/episodes/19476696-from-proposal-production-to-strategy-how-aec-marketing-must-change.mp3
Audio file: https://www.buzzsprout.com/1785216/episodes/19476696-from-proposal-production-to-strategy-how-aec-marketing-must-change.mp3
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JSON: https://stenobird.com/v1/public/podcasts/aec-marketing-for-principals-621739/episodes/from-proposal-production-to-strategy-how-aec-marketing-must-change
Duration seconds: 2306

## Resource

AI promised AEC marketing teams more speed. What it delivered was a mirror. Katie Cash sits down with Rachelle Ray, Head of AEC Marketing Innovation at OpenAsset, about what has genuinely changed in proposal production since AI entered the workflow, and what has simply been exposed rather than fixed. Rachelle brings a rare dual perspective, having led marketing and proposals inside an architecture firm before moving to the vendor side, and she is direct about where AI creates real value and w...

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## Transcript

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