# From B2B to P2P: Building Brand Through Employee-Generated Content in AEC with Ethan Olkovikas of HGA

Page: https://stenobird.com/podcast/aec-marketing-for-principals-621739/from-b2b-to-p2p-building-brand-through-employee-generated-content-in-aec-with-ethan-olkovikas-of-hga
Text version: https://stenobird.com/podcast/aec-marketing-for-principals-621739/from-b2b-to-p2p-building-brand-through-employee-generated-content-in-aec-with-ethan-olkovikas-of-hga.md
Podcast: [AEC Marketing for Principals](https://stenobird.com/podcast/aec-marketing-for-principals-621739)
Published: 2025-06-16T19:00:00+00:00
Episode link: https://www.buzzsprout.com/1785216/episodes/17346989-from-b2b-to-p2p-building-brand-through-employee-generated-content-in-aec-with-ethan-olkovikas-of-hga.mp3
Audio file: https://www.buzzsprout.com/1785216/episodes/17346989-from-b2b-to-p2p-building-brand-through-employee-generated-content-in-aec-with-ethan-olkovikas-of-hga.mp3
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Duration seconds: 2384

## Resource

How do you build trust, attract top talent, and finally make your marketing hit home? This time around, Katie’s chatting with Ethan Okovikas, Operations Manager at HGA, whose fashion background surprisingly led him into the world of AEC. They talk about how storytelling is at the heart of both industries. Ethan shares how firms can flex their influencer muscles with employee-generated content that feels real and relatable. If you want your brand to connect on a deeper level, this one’s for yo...

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