# Aligning Executive Vision with Brand Strategy with Brasfield & Gorrie's Emily Cannon

Page: https://stenobird.com/podcast/aec-marketing-for-principals-621739/aligning-executive-vision-with-brand-strategy-with-brasfield-gorrie-s-emily-cannon
Text version: https://stenobird.com/podcast/aec-marketing-for-principals-621739/aligning-executive-vision-with-brand-strategy-with-brasfield-gorrie-s-emily-cannon.md
Podcast: [AEC Marketing for Principals](https://stenobird.com/podcast/aec-marketing-for-principals-621739)
Published: 2026-03-11T08:00:00+00:00
Episode link: https://www.buzzsprout.com/1785216/episodes/18732771-aligning-executive-vision-with-brand-strategy-with-brasfield-gorrie-s-emily-cannon.mp3
Audio file: https://www.buzzsprout.com/1785216/episodes/18732771-aligning-executive-vision-with-brand-strategy-with-brasfield-gorrie-s-emily-cannon.mp3
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Duration seconds: 2654

## Resource

Brand is no longer a support function in AEC. It is a strategic lever that shapes perception, culture, recruitment, and long-term growth. Katie Cash sits down with Emily Cannon, Vice President of Brand Strategy at Brasfield & Gorrie, to discuss what it really means to elevate the brand to the executive table. From aligning regional leadership to activating entertainment as a marketing currency, Emily shares how intentional collaboration between marketing and the C-suite is reshaping the f...

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## Transcript

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