# AEC Marketing Budgeting From the Ground Up with Jason Kruger

Page: https://stenobird.com/podcast/aec-marketing-for-principals-621739/aec-marketing-budgeting-from-the-ground-up-with-jason-kruger
Text version: https://stenobird.com/podcast/aec-marketing-for-principals-621739/aec-marketing-budgeting-from-the-ground-up-with-jason-kruger.md
Podcast: [AEC Marketing for Principals](https://stenobird.com/podcast/aec-marketing-for-principals-621739)
Published: 2025-11-13T20:00:00+00:00
Episode link: https://www.buzzsprout.com/1785216/episodes/18186748-aec-marketing-budgeting-from-the-ground-up-with-jason-kruger.mp3
Audio file: https://www.buzzsprout.com/1785216/episodes/18186748-aec-marketing-budgeting-from-the-ground-up-with-jason-kruger.mp3
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Duration seconds: 2448

## Resource

Consistent, ground-up financial planning is the difference between hopeful growth and profitable growth for AEC firms. Katie Cash sits down with Jason Kruger, Partner at Citrin Cooperman, to explore how AEC leaders can better align sales, marketing, and finance for intentional growth. Together, they discuss how to define success, set measurable KPIs, and build budgets from the ground up rather than relying on projections that lack real data. Jason also shares how firms can safeguard cash flow...

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## Transcript

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