# How to Drive Performance with Demand Gen

Page: https://stenobird.com/podcast/ads-decoded-7667575/how-to-drive-performance-with-demand-gen
Text version: https://stenobird.com/podcast/ads-decoded-7667575/how-to-drive-performance-with-demand-gen.md
Podcast: [Ads Decoded](https://stenobird.com/podcast/ads-decoded-7667575)
Published: 2025-09-03T23:00:00+00:00
Episode link: https://shows.acast.com/google-ads-decoded/episodes/how-to-drive-performance-with-demand-gen-google-ads
Audio file: https://sphinx.acast.com/p/open/s/696fd5e36544003fe9fb3a25/e/69713e3cd00eff242deabd31/media.mp3
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JSON: https://stenobird.com/v1/public/podcasts/ads-decoded-7667575/episodes/how-to-drive-performance-with-demand-gen
Duration seconds: 1928

## Resource

Ready to master Google's Demand Gen campaigns? In this episode, we'll share the latest updates and best practices to drive performance, including the recent expansion of inventory options, the importance of optimizing product feeds, and the nuances of targeting and bidding strategies. We'll break down how to effectively use Demand Gen campaigns as part of your broader AI-powered marketing strategy to get the best results. Plus, we've got answers to top questions from the Google Ads community with Google’s own Ginny Marvin. Hosted on Acast. See acast.com/privacy for more information.

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## Transcript

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