# You Can't Sell What You Can't Afford to Stock | Scaling Zea from Market Stalls to Woolworths | #603

Page: https://stenobird.com/podcast/add-to-cart-australia-s-ecommerce-show-980880/you-can-t-sell-what-you-can-t-afford-to-stock-scaling-zea-from-market-stalls-to-woolworths-603
Text version: https://stenobird.com/podcast/add-to-cart-australia-s-ecommerce-show-980880/you-can-t-sell-what-you-can-t-afford-to-stock-scaling-zea-from-market-stalls-to-woolworths-603.md
Podcast: [Add To Cart: Australia’s eCommerce Show](https://stenobird.com/podcast/add-to-cart-australia-s-ecommerce-show-980880)
Published: 2026-03-10T19:00:00+00:00
Episode link: https://www.buzzsprout.com/2521371/episodes/18814220-you-can-t-sell-what-you-can-t-afford-to-stock-scaling-zea-from-market-stalls-to-woolworths-603.mp3
Audio file: https://www.buzzsprout.com/2521371/episodes/18814220-you-can-t-sell-what-you-can-t-afford-to-stock-scaling-zea-from-market-stalls-to-woolworths-603.mp3
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Duration seconds: 2880

## Resource

Building an ecommerce brand often starts with a great product and a loyal customer base. But scaling that brand introduces a whole new set of challenges, especially when growth starts to outpace cashflow. In this episode of Add To Cart, Bushy sits down with Hayden Brass, founder of Zea, alongside David Carbines, co-founder of Cogsflow, to unpack the financial realities behind scaling a product brand. Today, we're discussing: Why many ecommerce businesses chase growth before profitThe cashflow...

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