# Why the US Isn't Always Your Best First Market with Stephanie Rogers | TransPerfect | #613

Page: https://stenobird.com/podcast/add-to-cart-australia-s-ecommerce-show-980880/why-the-us-isn-t-always-your-best-first-market-with-stephanie-rogers-transperfect-613
Text version: https://stenobird.com/podcast/add-to-cart-australia-s-ecommerce-show-980880/why-the-us-isn-t-always-your-best-first-market-with-stephanie-rogers-transperfect-613.md
Podcast: [Add To Cart: Australia’s eCommerce Show](https://stenobird.com/podcast/add-to-cart-australia-s-ecommerce-show-980880)
Published: 2026-04-07T19:00:00+00:00
Episode link: https://www.buzzsprout.com/2521371/episodes/18970190-why-the-us-isn-t-always-your-best-first-market-with-stephanie-rogers-transperfect-613.mp3
Audio file: https://www.buzzsprout.com/2521371/episodes/18970190-why-the-us-isn-t-always-your-best-first-market-with-stephanie-rogers-transperfect-613.mp3
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Duration seconds: 3361

## Resource

Stephanie Rogers, Retail Director at TransPerfect, has built her career helping global brands navigate one of ecommerce’s hardest challenges: expanding internationally without wasting time, money, or momentum. In today’s episode, we’re breaking down the difference between translation and true localisation, why “land and expand” beats going all-in too early, and how Australian brands can punch above their weight globally. Today, we're discussing: Why localisation beats translation every timeTh...

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## Transcript

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