# Why Elite Supps Chose Behavioural Science Before Bargains with Behamics | #608

Page: https://stenobird.com/podcast/add-to-cart-australia-s-ecommerce-show-980880/why-elite-supps-chose-behavioural-science-before-bargains-with-behamics-608
Text version: https://stenobird.com/podcast/add-to-cart-australia-s-ecommerce-show-980880/why-elite-supps-chose-behavioural-science-before-bargains-with-behamics-608.md
Podcast: [Add To Cart: Australia’s eCommerce Show](https://stenobird.com/podcast/add-to-cart-australia-s-ecommerce-show-980880)
Published: 2026-03-24T19:00:00+00:00
Episode link: https://www.buzzsprout.com/2521371/episodes/18899173-why-elite-supps-chose-behavioural-science-before-bargains-with-behamics-608.mp3
Audio file: https://www.buzzsprout.com/2521371/episodes/18899173-why-elite-supps-chose-behavioural-science-before-bargains-with-behamics-608.mp3
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Duration seconds: 2986

## Resource

Brooke Eichhorn from Behamics joins Johan Nyberg, Chief Digital Officer at Elite Supps, to unpack how one of Australia’s fastest-growing supplement retailers is increasing conversion without leaning on discounts. With over 140 stores and rapid global expansion, Elite Supps isn’t short on traffic: the real challenge is helping customers make better decisions once they land on site. In today’s exclusive episode, the conversation goes deeper than traditional CRO. It’s not about tweaking buttons ...

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## Transcript

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