# The Unicorn Rule: Why The Lad Collective Publishes 15,000 Ads to Find 10 That Work | #639

Page: https://stenobird.com/podcast/add-to-cart-australia-s-ecommerce-show-980880/the-unicorn-rule-why-the-lad-collective-publishes-15-000-ads-to-find-10-that-work-639
Text version: https://stenobird.com/podcast/add-to-cart-australia-s-ecommerce-show-980880/the-unicorn-rule-why-the-lad-collective-publishes-15-000-ads-to-find-10-that-work-639.md
Podcast: [Add To Cart: Australia’s eCommerce Show](https://stenobird.com/podcast/add-to-cart-australia-s-ecommerce-show-980880)
Published: 2026-06-28T19:00:00+00:00
Episode link: https://www.buzzsprout.com/2521371/episodes/19408044-the-unicorn-rule-why-the-lad-collective-publishes-15-000-ads-to-find-10-that-work-639.mp3
Audio file: https://www.buzzsprout.com/2521371/episodes/19408044-the-unicorn-rule-why-the-lad-collective-publishes-15-000-ads-to-find-10-that-work-639.mp3
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JSON: https://stenobird.com/v1/public/podcasts/add-to-cart-australia-s-ecommerce-show-980880/episodes/the-unicorn-rule-why-the-lad-collective-publishes-15-000-ads-to-find-10-that-work-639
Duration seconds: 3486

## Resource

The Lad Collective has shipped roughly 15,000 ads in four years. Around 10 of those have been unicorns. Mark Broadhead, Head of Creative and Growth, runs the Meta engine behind one of Australia's fastest-growing bedding brands, now 200,000 customers deep and expanding into North America. Mark joined as the founders' first employee, moving from his own vintage clothing business into the warehouse in Logan that The Lad Collective was running out of at the time. Four years later, he sits across ...

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