# The Best Exit Is the One You Don't Need: Rob Ward on Selling Quad Lock for $500M | #652

Page: https://stenobird.com/podcast/add-to-cart-australia-s-ecommerce-show-980880/the-best-exit-is-the-one-you-don-t-need-rob-ward-on-selling-quad-lock-for-500m-652
Text version: https://stenobird.com/podcast/add-to-cart-australia-s-ecommerce-show-980880/the-best-exit-is-the-one-you-don-t-need-rob-ward-on-selling-quad-lock-for-500m-652.md
Podcast: [Add To Cart: Australia’s eCommerce Show](https://stenobird.com/podcast/add-to-cart-australia-s-ecommerce-show-980880)
Published: 2026-08-10T00:00:00+00:00
Episode link: https://www.buzzsprout.com/2521371/episodes/19614986-the-best-exit-is-the-one-you-don-t-need-rob-ward-on-selling-quad-lock-for-500m-652.mp3
Audio file: https://www.buzzsprout.com/2521371/episodes/19614986-the-best-exit-is-the-one-you-don-t-need-rob-ward-on-selling-quad-lock-for-500m-652.mp3
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Duration seconds: 3191

## Resource

Five years ago Rob Ward came on the show as co-founder and CEO of Quad Lock, the phone-mount brand he and Chris Peters bootstrapped from a Kickstarter campaign. Since then he's taken the big exit, Quad Lock sold to Thule for $500M at the end of 2024, and walked away entirely. He's spent the time since coaching basketball, picking up his kids, and building The DTC Playbook, a free interactive platform packing everything he learned scaling Quad Lock into frameworks any founder can use. This con...

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