# The 80% Problem: How Incu Captures the Customers Who Don’t Buy | #618

Page: https://stenobird.com/podcast/add-to-cart-australia-s-ecommerce-show-980880/the-80-problem-how-incu-captures-the-customers-who-don-t-buy-618
Text version: https://stenobird.com/podcast/add-to-cart-australia-s-ecommerce-show-980880/the-80-problem-how-incu-captures-the-customers-who-don-t-buy-618.md
Podcast: [Add To Cart: Australia’s eCommerce Show](https://stenobird.com/podcast/add-to-cart-australia-s-ecommerce-show-980880)
Published: 2026-04-21T19:00:00+00:00
Episode link: https://www.buzzsprout.com/2521371/episodes/19050778-the-80-problem-how-incu-captures-the-customers-who-don-t-buy-618.mp3
Audio file: https://www.buzzsprout.com/2521371/episodes/19050778-the-80-problem-how-incu-captures-the-customers-who-don-t-buy-618.mp3
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Duration seconds: 2835

## Resource

Shane Lenton, founder of The Wishlist, and Douglas Low, CEO of Incu, are tackling one of retail’s most overlooked problems: what happens after a customer walks into a store, and leaves without buying. Between them, they’ve seen both sides of the equation. Shane built his career inside omnichannel retail before launching a platform designed to unify online and offline intent. Doug has spent over two decades shaping Incu into one of Australia’s most respected retail experiences. And the insight...

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## Transcript

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