# The $30 Million Turnaround That Started With 48 Hours of One on Ones | #650

Page: https://stenobird.com/podcast/add-to-cart-australia-s-ecommerce-show-980880/the-30-million-turnaround-that-started-with-48-hours-of-one-on-ones-650
Text version: https://stenobird.com/podcast/add-to-cart-australia-s-ecommerce-show-980880/the-30-million-turnaround-that-started-with-48-hours-of-one-on-ones-650.md
Podcast: [Add To Cart: Australia’s eCommerce Show](https://stenobird.com/podcast/add-to-cart-australia-s-ecommerce-show-980880)
Published: 2026-08-02T19:00:00+00:00
Episode link: https://www.buzzsprout.com/2521371/episodes/19518240-the-30-million-turnaround-that-started-with-48-hours-of-one-on-ones-650.mp3
Audio file: https://www.buzzsprout.com/2521371/episodes/19518240-the-30-million-turnaround-that-started-with-48-hours-of-one-on-ones-650.mp3
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Duration seconds: 3462

## Resource

Beck Williams took the CEO chair at Seed & Sprout in 2022. A business in decline. A warehouse full of bread boxes nobody wanted. And a plan to fix it that started with people, not spreadsheets. If you've followed Australian sustainable retail over the past few years, you've watched Seed & Sprout climb. Beck came up through corporate, with an apprenticeship at GM Holden, a transformation role at Mercedes-Benz and a stint at Thermomix, before joining founder Sophie Kovic in 2022 to lead...

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## Transcript

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