# Publish 50 Ads a Week. Cuttable's Sam Kroonenburg on Winning Meta | #660

Page: https://stenobird.com/podcast/add-to-cart-australia-s-ecommerce-show-980880/publish-50-ads-a-week-cuttable-s-sam-kroonenburg-on-winning-meta-660
Text version: https://stenobird.com/podcast/add-to-cart-australia-s-ecommerce-show-980880/publish-50-ads-a-week-cuttable-s-sam-kroonenburg-on-winning-meta-660.md
Podcast: [Add To Cart: Australia’s eCommerce Show](https://stenobird.com/podcast/add-to-cart-australia-s-ecommerce-show-980880)
Published: 2026-09-06T19:00:00+00:00
Episode link: https://www.buzzsprout.com/2521371/episodes/19745613-publish-50-ads-a-week-cuttable-s-sam-kroonenburg-on-winning-meta-660.mp3
Audio file: https://www.buzzsprout.com/2521371/episodes/19745613-publish-50-ads-a-week-cuttable-s-sam-kroonenburg-on-winning-meta-660.mp3
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Duration seconds: 3262

## Resource

Sam Kroonenburg sold his last company, A Cloud Guru, to Pluralsight for just over $2 billion. Now he's back with Cuttable, an AI ad-creative platform, and Nathan's been using it for months on a client account. This is the behind-the-scenes on how it works, and the counterintuitive truth about winning on Meta: it's a volume game. You can't pick the winning ad up front, and neither can Meta, so the only lever you control is how many shots on goal you take. In this episode: Winning Meta is a vol...

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## Transcript

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