# Klaviyo Is 1% Done: What Their Co-Founder Says the Other 99% Looks Like | #630

Page: https://stenobird.com/podcast/add-to-cart-australia-s-ecommerce-show-980880/klaviyo-is-1-done-what-their-co-founder-says-the-other-99-looks-like-630
Text version: https://stenobird.com/podcast/add-to-cart-australia-s-ecommerce-show-980880/klaviyo-is-1-done-what-their-co-founder-says-the-other-99-looks-like-630.md
Podcast: [Add To Cart: Australia’s eCommerce Show](https://stenobird.com/podcast/add-to-cart-australia-s-ecommerce-show-980880)
Published: 2026-05-31T19:00:00+00:00
Episode link: https://www.buzzsprout.com/2521371/episodes/19258081-klaviyo-is-1-done-what-their-co-founder-says-the-other-99-looks-like-630.mp3
Audio file: https://www.buzzsprout.com/2521371/episodes/19258081-klaviyo-is-1-done-what-their-co-founder-says-the-other-99-looks-like-630.mp3
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Duration seconds: 2416

## Resource

Klaviyo is sitting at $1.2 billion in revenue and 196,000 brands. Ed Hallen says it's 1% done. Ed Hallen co-founded Klaviyo in 2012 with Andrew Bialecki, off the back of a dinner in Boston where an Australian entrepreneur selling suits online told them he spent three hours a week manually emailing his customer list. They offered to automate it. Thirteen years, a 2023 IPO, and a shift from email tool to autonomous B2C CRM later, that same core idea, understand the customer, act on it, measure ...

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