# Kill the School Shoes: How Jess Hatzis Rebuilt a 134-Year-Old Brand in Six Months | #628

Page: https://stenobird.com/podcast/add-to-cart-australia-s-ecommerce-show-980880/kill-the-school-shoes-how-jess-hatzis-rebuilt-a-134-year-old-brand-in-six-months-628
Text version: https://stenobird.com/podcast/add-to-cart-australia-s-ecommerce-show-980880/kill-the-school-shoes-how-jess-hatzis-rebuilt-a-134-year-old-brand-in-six-months-628.md
Podcast: [Add To Cart: Australia’s eCommerce Show](https://stenobird.com/podcast/add-to-cart-australia-s-ecommerce-show-980880)
Published: 2026-05-24T19:00:00+00:00
Episode link: https://www.buzzsprout.com/2521371/episodes/19220074-kill-the-school-shoes-how-jess-hatzis-rebuilt-a-134-year-old-brand-in-six-months-628.mp3
Audio file: https://www.buzzsprout.com/2521371/episodes/19220074-kill-the-school-shoes-how-jess-hatzis-rebuilt-a-134-year-old-brand-in-six-months-628.mp3
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Duration seconds: 3442

## Resource

Most people know Jess Hatzis from frank body. The coffee scrub brand built on a $10,000 investment, a genderless persona called Frank, and an Instagram strategy so early they were setting alarms through the night to post manually. Eleven years later, a $100 million valuation and one of the most recognised Australian beauty brands in the world. What fewer people talk about is what it actually took to build that. The data before the creative. The hard calls on what to kill. The discipline of kn...

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