# Inside the Emails of July, Step One and APG & Co: Three Klaviyo Champions on Why Segmentation Is Dying | The Klaviyo #632

Page: https://stenobird.com/podcast/add-to-cart-australia-s-ecommerce-show-980880/inside-the-emails-of-july-step-one-and-apg-co-three-klaviyo-champions-on-why-segmentation-is-dying-the-klaviyo-632
Text version: https://stenobird.com/podcast/add-to-cart-australia-s-ecommerce-show-980880/inside-the-emails-of-july-step-one-and-apg-co-three-klaviyo-champions-on-why-segmentation-is-dying-the-klaviyo-632.md
Podcast: [Add To Cart: Australia’s eCommerce Show](https://stenobird.com/podcast/add-to-cart-australia-s-ecommerce-show-980880)
Published: 2026-06-07T19:00:00+00:00
Episode link: https://www.buzzsprout.com/2521371/episodes/19294178-inside-the-emails-of-july-step-one-and-apg-co-three-klaviyo-champions-on-why-segmentation-is-dying-the-klaviyo-632.mp3
Audio file: https://www.buzzsprout.com/2521371/episodes/19294178-inside-the-emails-of-july-step-one-and-apg-co-three-klaviyo-champions-on-why-segmentation-is-dying-the-klaviyo-632.mp3
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Duration seconds: 3866

## Resource

Most brands know what their campaigns are doing. Fewer know whether their flows are actually doing the heavy lifting. This is the second of three special episodes recorded live at Klaviyo's Sydney event, K:SYD. Nathan put forward a panel instead of a single interview, and the room delivered. Three Klaviyo Champions, three very different businesses, one hour on email, CRM, data and where retention marketing is actually heading. Lachi Agnew is Head of Technology at July, the Melbourne luggage b...

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