# How to Win Back Customers Without a Discount | #649

Page: https://stenobird.com/podcast/add-to-cart-australia-s-ecommerce-show-980880/how-to-win-back-customers-without-a-discount-649
Text version: https://stenobird.com/podcast/add-to-cart-australia-s-ecommerce-show-980880/how-to-win-back-customers-without-a-discount-649.md
Podcast: [Add To Cart: Australia’s eCommerce Show](https://stenobird.com/podcast/add-to-cart-australia-s-ecommerce-show-980880)
Published: 2026-07-30T19:00:00+00:00
Episode link: https://www.buzzsprout.com/2521371/episodes/19575602-how-to-win-back-customers-without-a-discount-649.mp3
Audio file: https://www.buzzsprout.com/2521371/episodes/19575602-how-to-win-back-customers-without-a-discount-649.mp3
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JSON: https://stenobird.com/v1/public/podcasts/add-to-cart-australia-s-ecommerce-show-980880/episodes/how-to-win-back-customers-without-a-discount-649
Duration seconds: 769

## Resource

Most of us have a segment sitting in our email platform we've quietly given up on. The customers who haven't opened anything in months. And every time the Klaviyo bill lands, someone suggests deleting them to clean up the list. Deleting that segment is one of the more expensive things you can do. Because someone you've stopped emailing isn't the same as someone who's stopped caring, and for a brand with product people actually want, the cheapest way to win those customers back is to remind th...

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## Transcript

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