# How to Use Emotion Over Features to Sell #614

Page: https://stenobird.com/podcast/add-to-cart-australia-s-ecommerce-show-980880/how-to-use-emotion-over-features-to-sell-614
Text version: https://stenobird.com/podcast/add-to-cart-australia-s-ecommerce-show-980880/how-to-use-emotion-over-features-to-sell-614.md
Podcast: [Add To Cart: Australia’s eCommerce Show](https://stenobird.com/podcast/add-to-cart-australia-s-ecommerce-show-980880)
Published: 2026-04-09T19:00:00+00:00
Episode link: https://www.buzzsprout.com/2521371/episodes/18988829-how-to-use-emotion-over-features-to-sell-614.mp3
Audio file: https://www.buzzsprout.com/2521371/episodes/18988829-how-to-use-emotion-over-features-to-sell-614.mp3
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JSON: https://stenobird.com/v1/public/podcasts/add-to-cart-australia-s-ecommerce-show-980880/episodes/how-to-use-emotion-over-features-to-sell-614
Duration seconds: 877

## Resource

Most ecommerce teams are incredibly good at the rational stuff. Product pages. Checkout flows. Abandoned cart sequences. Free shipping thresholds. Everything is designed to squeeze a little more conversion out of customers who are already close to buying. But here’s the uncomfortable truth: that’s not where the decision is made. Buying decisions are emotional first, and rational second. The features, specs and pricing comparisons don’t create the decision. They justify it after the fact. In t...

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## Transcript

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