# How to Turn Customers Into Community #604

Page: https://stenobird.com/podcast/add-to-cart-australia-s-ecommerce-show-980880/how-to-turn-customers-into-community-604
Text version: https://stenobird.com/podcast/add-to-cart-australia-s-ecommerce-show-980880/how-to-turn-customers-into-community-604.md
Podcast: [Add To Cart: Australia’s eCommerce Show](https://stenobird.com/podcast/add-to-cart-australia-s-ecommerce-show-980880)
Published: 2026-03-12T19:00:00+00:00
Episode link: https://www.buzzsprout.com/2521371/episodes/18834408-how-to-turn-customers-into-community-604.mp3
Audio file: https://www.buzzsprout.com/2521371/episodes/18834408-how-to-turn-customers-into-community-604.mp3
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JSON: https://stenobird.com/v1/public/podcasts/add-to-cart-australia-s-ecommerce-show-980880/episodes/how-to-turn-customers-into-community-604
Duration seconds: 663

## Resource

Everyone says they’re building a community. But very few brands actually are. In this Add To Cart Playbook, we break down what it really takes to turn customers into a community that drives loyalty, repeat purchases and word of mouth. Featuring insights from Tara McKeon (Proud Poppy), Briony Kennedy (Adorn Cosmetics), Anastasia Lloyd-Wallis (Retail Doctor Group) and Laura Thompson & Sarah Sheridan (Clothing The Gaps), this episode explores why the brands winning today aren’t just building...

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## Transcript

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