# How to Plan for a Product Recall Before You Need One | #634

Page: https://stenobird.com/podcast/add-to-cart-australia-s-ecommerce-show-980880/how-to-plan-for-a-product-recall-before-you-need-one-634
Text version: https://stenobird.com/podcast/add-to-cart-australia-s-ecommerce-show-980880/how-to-plan-for-a-product-recall-before-you-need-one-634.md
Podcast: [Add To Cart: Australia’s eCommerce Show](https://stenobird.com/podcast/add-to-cart-australia-s-ecommerce-show-980880)
Published: 2026-06-11T19:00:00+00:00
Episode link: https://www.buzzsprout.com/2521371/episodes/19324271-how-to-plan-for-a-product-recall-before-you-need-one-634.mp3
Audio file: https://www.buzzsprout.com/2521371/episodes/19324271-how-to-plan-for-a-product-recall-before-you-need-one-634.mp3
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Duration seconds: 924

## Resource

Most product businesses don't have a recall plan. Not because they've decided against it. Just because the moment hasn't arrived yet. Melanie Nolan built Naternal Vitamins to eight million dollars in four years without running a paid ad for the first two. She built it on trust. Then in April last year, a manufacturing error created iodine variability across fifteen thousand units of her prenatal supplement. The TGA required a full voluntary recall. She refunded nearly three hundred thousand d...

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## Transcript

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