# How to Grow Faster by Focusing on Fewer Channels #611

Page: https://stenobird.com/podcast/add-to-cart-australia-s-ecommerce-show-980880/how-to-grow-faster-by-focusing-on-fewer-channels-611
Text version: https://stenobird.com/podcast/add-to-cart-australia-s-ecommerce-show-980880/how-to-grow-faster-by-focusing-on-fewer-channels-611.md
Podcast: [Add To Cart: Australia’s eCommerce Show](https://stenobird.com/podcast/add-to-cart-australia-s-ecommerce-show-980880)
Published: 2026-04-02T19:00:00+00:00
Episode link: https://www.buzzsprout.com/2521371/episodes/18939007-how-to-grow-faster-by-focusing-on-fewer-channels-611.mp3
Audio file: https://www.buzzsprout.com/2521371/episodes/18939007-how-to-grow-faster-by-focusing-on-fewer-channels-611.mp3
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Duration seconds: 782

## Resource

There’s a quiet pressure in ecommerce that’s hard to ignore. Every week there’s a new channel worth testing. A new platform gaining traction. A competitor showing up somewhere you’re not. And before long, “we should be there too” starts to feel less like a question and more like a requirement. But what if that instinct is actually slowing you down? That’s exactly what Jaimee Vilela, Managing Director of Cooki Haircare, pushed back against. After acquiring the brand as a lifestyle business, Ja...

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## Transcript

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