# How to Go From eCommerce to Physical Retail #623

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Text version: https://stenobird.com/podcast/add-to-cart-australia-s-ecommerce-show-980880/how-to-go-from-ecommerce-to-physical-retail-623.md
Podcast: [Add To Cart: Australia’s eCommerce Show](https://stenobird.com/podcast/add-to-cart-australia-s-ecommerce-show-980880)
Published: 2026-05-07T19:00:00+00:00
Episode link: https://www.buzzsprout.com/2521371/episodes/19132024-how-to-go-from-ecommerce-to-physical-retail-623.mp3
Audio file: https://www.buzzsprout.com/2521371/episodes/19132024-how-to-go-from-ecommerce-to-physical-retail-623.mp3
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JSON: https://stenobird.com/v1/public/podcasts/add-to-cart-australia-s-ecommerce-show-980880/episodes/how-to-go-from-ecommerce-to-physical-retail-623
Duration seconds: 696

## Resource

Customer acquisition costs on paid social have been rising for years. The channels that drove efficient growth half a decade ago are harder to justify today. Physical retail is starting to look genuinely interesting to founders who would never have considered it before. But there's a gap between finding physical retail interesting and actually making it work. Most e-commerce operators approach the move with a revenue mindset they've carried from online. They measure store performance the way ...

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## Transcript

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