# How to Fix Invisible Conversion Problems | #619

Page: https://stenobird.com/podcast/add-to-cart-australia-s-ecommerce-show-980880/how-to-fix-invisible-conversion-problems-619
Text version: https://stenobird.com/podcast/add-to-cart-australia-s-ecommerce-show-980880/how-to-fix-invisible-conversion-problems-619.md
Podcast: [Add To Cart: Australia’s eCommerce Show](https://stenobird.com/podcast/add-to-cart-australia-s-ecommerce-show-980880)
Published: 2026-04-23T21:00:00+00:00
Episode link: https://www.buzzsprout.com/2521371/episodes/19063440-how-to-fix-invisible-conversion-problems-619.mp3
Audio file: https://www.buzzsprout.com/2521371/episodes/19063440-how-to-fix-invisible-conversion-problems-619.mp3
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JSON: https://stenobird.com/v1/public/podcasts/add-to-cart-australia-s-ecommerce-show-980880/episodes/how-to-fix-invisible-conversion-problems-619
Duration seconds: 782

## Resource

Most ecommerce conversion work targets the same moment: the customer who is already close to buying. But the most expensive conversion problems happen before anyone adds anything to cart. That customer doesn't show up in your abandoned cart report. They just don't show up. In today's Playbook: Your real conversion barrier is probably invisible to youThe best experience investments solve a functional and emotional problem at the same timeThe data you collect through the experience is wor...

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## Transcript

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