# How to Find Your Unicorn Ads | #653

Page: https://stenobird.com/podcast/add-to-cart-australia-s-ecommerce-show-980880/how-to-find-your-unicorn-ads-653
Text version: https://stenobird.com/podcast/add-to-cart-australia-s-ecommerce-show-980880/how-to-find-your-unicorn-ads-653.md
Podcast: [Add To Cart: Australia’s eCommerce Show](https://stenobird.com/podcast/add-to-cart-australia-s-ecommerce-show-980880)
Published: 2026-08-13T19:00:00+00:00
Episode link: https://www.buzzsprout.com/2521371/episodes/19624248-how-to-find-your-unicorn-ads-653.mp3
Audio file: https://www.buzzsprout.com/2521371/episodes/19624248-how-to-find-your-unicorn-ads-653.mp3
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JSON: https://stenobird.com/v1/public/podcasts/add-to-cart-australia-s-ecommerce-show-980880/episodes/how-to-find-your-unicorn-ads-653
Duration seconds: 897

## Resource

Making a single ad used to cost half a million to a few million dollars. You poured everything into one hero execution and you had to be right, because that was the bet. That world is gone. Today a brand can make a few hundred ads off an iPhone, put a bit of spend behind each, and let the market decide. Here's the shift most teams haven't made: finding a breakout ad isn't about one person being braver, it's about how the whole team works. Loosen the approvals so more creative goes live, trust...

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