# How to Design a Pre-Purchase Experience People Can’t Stop Talking About #606

Page: https://stenobird.com/podcast/add-to-cart-australia-s-ecommerce-show-980880/how-to-design-a-pre-purchase-experience-people-can-t-stop-talking-about-606
Text version: https://stenobird.com/podcast/add-to-cart-australia-s-ecommerce-show-980880/how-to-design-a-pre-purchase-experience-people-can-t-stop-talking-about-606.md
Podcast: [Add To Cart: Australia’s eCommerce Show](https://stenobird.com/podcast/add-to-cart-australia-s-ecommerce-show-980880)
Published: 2026-03-19T19:00:00+00:00
Episode link: https://www.buzzsprout.com/2521371/episodes/18867309-how-to-design-a-pre-purchase-experience-people-can-t-stop-talking-about-606.mp3
Audio file: https://www.buzzsprout.com/2521371/episodes/18867309-how-to-design-a-pre-purchase-experience-people-can-t-stop-talking-about-606.mp3
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Duration seconds: 701

## Resource

Most ecommerce brands think sales happen at the end of the journey: checkout, payments, abandoned carts. But by the time a customer gets there, the decision is already made. The brands generating real word of mouth aren’t the ones with the slickest checkout. They’re the ones that made the journey to checkout feel like something. Something personal. Something memorable. Something worth telling a friend about. That’s exactly what Maheer Shah, founder of Dr. Grillz, has built. What looks like fr...

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## Transcript

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