# How to Choose the Right Marketing Channels Using Data | #638

Page: https://stenobird.com/podcast/add-to-cart-australia-s-ecommerce-show-980880/how-to-choose-the-right-marketing-channels-using-data-638
Text version: https://stenobird.com/podcast/add-to-cart-australia-s-ecommerce-show-980880/how-to-choose-the-right-marketing-channels-using-data-638.md
Podcast: [Add To Cart: Australia’s eCommerce Show](https://stenobird.com/podcast/add-to-cart-australia-s-ecommerce-show-980880)
Published: 2026-06-25T19:00:00+00:00
Episode link: https://www.buzzsprout.com/2521371/episodes/19401062-how-to-choose-the-right-marketing-channels-using-data-638.mp3
Audio file: https://www.buzzsprout.com/2521371/episodes/19401062-how-to-choose-the-right-marketing-channels-using-data-638.mp3
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Duration seconds: 903

## Resource

Most ecommerce teams are still arguing about channel split the same way they were five years ago. Meta versus Google, who gets the budget, who gets the credit. The argument usually gets won by whoever's most confident, not whoever's most right. The deeper issue is the data underneath it. Every ad platform is built to over-claim, because the more credit it takes, the more budget you hand it. Add up what Google, Meta and your email tool each say they drove and you'll sail past two hundred perce...

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## Transcript

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