# How to Build a Creative Machine That Finds Winners | #629

Page: https://stenobird.com/podcast/add-to-cart-australia-s-ecommerce-show-980880/how-to-build-a-creative-machine-that-finds-winners-629
Text version: https://stenobird.com/podcast/add-to-cart-australia-s-ecommerce-show-980880/how-to-build-a-creative-machine-that-finds-winners-629.md
Podcast: [Add To Cart: Australia’s eCommerce Show](https://stenobird.com/podcast/add-to-cart-australia-s-ecommerce-show-980880)
Published: 2026-05-28T19:00:00+00:00
Episode link: https://www.buzzsprout.com/2521371/episodes/19247197-how-to-build-a-creative-machine-that-finds-winners-629.mp3
Audio file: https://www.buzzsprout.com/2521371/episodes/19247197-how-to-build-a-creative-machine-that-finds-winners-629.mp3
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Duration seconds: 1025

## Resource

For most of a decade, the performance marketing edge came from audience strategy. Which targeting, which lookalikes, which exclusions. Media buying was the skill, and creative was just the fuel you fed it. That advantage has quietly disappeared as Meta, Google and TikTok have absorbed the targeting levers into the platform. Most brands are still organised around the old model: budget and attention pointed at audience strategy, with creative treated as execution. The brands pulling ahead have ...

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## Transcript

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