# How Kathmandu Pulled Off a Four-Month Shopify Migration Mid Flash Sale | #637

Page: https://stenobird.com/podcast/add-to-cart-australia-s-ecommerce-show-980880/how-kathmandu-pulled-off-a-four-month-shopify-migration-mid-flash-sale-637
Text version: https://stenobird.com/podcast/add-to-cart-australia-s-ecommerce-show-980880/how-kathmandu-pulled-off-a-four-month-shopify-migration-mid-flash-sale-637.md
Podcast: [Add To Cart: Australia’s eCommerce Show](https://stenobird.com/podcast/add-to-cart-australia-s-ecommerce-show-980880)
Published: 2026-06-21T19:00:00+00:00
Episode link: https://www.buzzsprout.com/2521371/episodes/19366282-how-kathmandu-pulled-off-a-four-month-shopify-migration-mid-flash-sale-637.mp3
Audio file: https://www.buzzsprout.com/2521371/episodes/19366282-how-kathmandu-pulled-off-a-four-month-shopify-migration-mid-flash-sale-637.mp3
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Duration seconds: 3142

## Resource

Craig Mildenhall did not start in ecommerce. He started in loyalty. Years at Loyalty New Zealand. A stint at adidas in Europe, running global loyalty and consumer engagement. And somewhere in all of that, he figured out something most digital leaders are still catching up to: the data tells you what happened. The customer tells you why. As GM of Digital at Kathmandu, Craig has spent two years rebuilding one of Australia and New Zealand's most loved outdoor brands from the platform up. New sit...

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## Transcript

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