# Doesn't Cost You Anything to Do Good: Rohan McCloskey on Building GoGenerosity | #641

Page: https://stenobird.com/podcast/add-to-cart-australia-s-ecommerce-show-980880/doesn-t-cost-you-anything-to-do-good-rohan-mccloskey-on-building-gogenerosity-641
Text version: https://stenobird.com/podcast/add-to-cart-australia-s-ecommerce-show-980880/doesn-t-cost-you-anything-to-do-good-rohan-mccloskey-on-building-gogenerosity-641.md
Podcast: [Add To Cart: Australia’s eCommerce Show](https://stenobird.com/podcast/add-to-cart-australia-s-ecommerce-show-980880)
Published: 2026-07-05T19:00:00+00:00
Episode link: https://www.buzzsprout.com/2521371/episodes/19436144-doesn-t-cost-you-anything-to-do-good-rohan-mccloskey-on-building-gogenerosity-641.mp3
Audio file: https://www.buzzsprout.com/2521371/episodes/19436144-doesn-t-cost-you-anything-to-do-good-rohan-mccloskey-on-building-gogenerosity-641.mp3
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Duration seconds: 3944

## Resource

Rohan McCloskey refunded $350,000 in donations, gave up his salary for a year, and nearly lost everything. He's still building GoGenerosity. And he'd do it again. That kind of conviction usually comes from one of two places: delusion or proof. In Rohan's case it's the latter. One in six customers at his best-performing store donate every single time they shop. Ninety-eight percent of mystery shoppers said they were more likely to return to a brand running GoGenerosity than a competitor sellin...

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