# Why Cannes awards and creativity still matter for CMOs, with Unilever's top marketer

Page: https://stenobird.com/podcast/ad-age-marketer-s-brief-244230/why-cannes-awards-and-creativity-still-matter-for-cmos-with-unilever-s-top-marketer
Text version: https://stenobird.com/podcast/ad-age-marketer-s-brief-244230/why-cannes-awards-and-creativity-still-matter-for-cmos-with-unilever-s-top-marketer.md
Podcast: [Ad Age Marketer's Brief](https://stenobird.com/podcast/ad-age-marketer-s-brief-244230)
Published: 2026-05-27T09:00:00+00:00
Episode link: https://marketersbrief.libsyn.com/why-cannes-awards-and-creativity-still-matter-for-cmos-with-unilevers-top-marketer
Audio file: https://traffic.libsyn.com/secure/marketersbrief/Why_Cannes_awards_and_creativity_still_matter_for_CMOs_with_Unilevers_top_marketer.mp3?dest-id=1162928
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Duration seconds: 1372

## Resource

Unilever CMO Leandro Barreto unpacks how he gets the most out of Cannes Lions International Festival of Creativity every year and why awards and creativity still matter for CMOs. He also discusses the evolution of Dove's enduring 'Real Beauty' campaign and how it inspires the playbook of other Unilever CPG brands such as Vaseline, which has seen success with its 'Vaseline Verified' campaign.

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## Transcript

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