# Turning brand youth into a strength in a luxury category dominated by legacy players, with the CMO of Genesis Motor America.

Page: https://stenobird.com/podcast/ad-age-marketer-s-brief-244230/turning-brand-youth-into-a-strength-in-a-luxury-category-dominated-by-legacy-players-with-the-cmo-of-genesis-motor-america
Text version: https://stenobird.com/podcast/ad-age-marketer-s-brief-244230/turning-brand-youth-into-a-strength-in-a-luxury-category-dominated-by-legacy-players-with-the-cmo-of-genesis-motor-america.md
Podcast: [Ad Age Marketer's Brief](https://stenobird.com/podcast/ad-age-marketer-s-brief-244230)
Published: 2026-04-01T09:00:00+00:00
Episode link: https://marketersbrief.libsyn.com/turning-brand-youth-into-a-strength-in-a-luxury-category-dominated-by-legacy-players-with-the-cmo-of-genesis-motor-america
Audio file: https://traffic.libsyn.com/secure/marketersbrief/Turning_brand_youth_into_a_strength_in_a_luxury_category_dominated_by_legacy_players_with_the_CMO_of_Genesis_Motor_America.mp3?dest-id=1162928
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/ad-age-marketer-s-brief-244230/episodes/turning-brand-youth-into-a-strength-in-a-luxury-category-dominated-by-legacy-players-with-the-cmo-of-genesis-motor-america
Duration seconds: 1129

## Resource

Genesis CMO Amy Marentic describes how the auto brand took a blank canvas approach to raise awareness in a segment dominated by older brands like BMW and Mercedes. She describes how the marketing department sold a campaign pivot internally. Marentic also dishes some advice on experiential marketing, including how the automaker uses its Genesis House in New York City as a brand equity play channeling Korean hospitality. Also, hear how she approaches marketing metrics.

## Actions

- request_transcript: `POST https://stenobird.com/v1/public/podcasts/ad-age-marketer-s-brief-244230/episodes/turning-brand-youth-into-a-strength-in-a-luxury-category-dominated-by-legacy-players-with-the-cmo-of-genesis-motor-america/transcription-requests` — Idempotently request low-priority transcript generation for this episode.
- read_markdown: `GET https://stenobird.com/podcast/ad-age-marketer-s-brief-244230/turning-brand-youth-into-a-strength-in-a-luxury-category-dominated-by-legacy-players-with-the-cmo-of-genesis-motor-america.md` — Read the agent-friendly Markdown representation of this episode resource.

A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed.

## Transcript

Full transcripts are not published on public pages unless there is a clear rights basis.