# Inside Gatorade's high-stakes brand reinvention

Page: https://stenobird.com/podcast/ad-age-marketer-s-brief-244230/inside-gatorade-s-high-stakes-brand-reinvention
Text version: https://stenobird.com/podcast/ad-age-marketer-s-brief-244230/inside-gatorade-s-high-stakes-brand-reinvention.md
Podcast: [Ad Age Marketer's Brief](https://stenobird.com/podcast/ad-age-marketer-s-brief-244230)
Published: 2026-02-11T10:00:00+00:00
Episode link: https://marketersbrief.libsyn.com/inside-gatorades-high-stakes-brand-reinvention
Audio file: https://traffic.libsyn.com/secure/marketersbrief/Inside_Gatorades_high-stakes_brand_reinvention.mp3?dest-id=1162928
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JSON: https://stenobird.com/v1/public/podcasts/ad-age-marketer-s-brief-244230/episodes/inside-gatorade-s-high-stakes-brand-reinvention
Duration seconds: 1148

## Resource

Gatorade has been a top sports drink for more than six decades, with a spot in Super Bowl history as people bet on the color poured on the winning head coach. Gatorade's Chief Marketing Officer Anuj Bhasin talks about how to maintain authority in the space as new brands crowd the category. Bhasin discusses Gatorade's post-Covid reset, relaunching the classic "Is It In You" advertising campaign, and how being "moment-centric" is bringing Gatorade closer to the sports culture space where the brand typically thrives.

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## Transcript

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