# How AI is reshaping TV advertising, with MNTN's Mark Douglas

Page: https://stenobird.com/podcast/ad-age-marketer-s-brief-244230/how-ai-is-reshaping-tv-advertising-with-mntn-s-mark-douglas
Text version: https://stenobird.com/podcast/ad-age-marketer-s-brief-244230/how-ai-is-reshaping-tv-advertising-with-mntn-s-mark-douglas.md
Podcast: [Ad Age Marketer's Brief](https://stenobird.com/podcast/ad-age-marketer-s-brief-244230)
Published: 2026-02-25T10:00:00+00:00
Episode link: https://marketersbrief.libsyn.com/how-ai-is-reshaping-tv-advertising-with-mntns-mark-douglas
Audio file: https://traffic.libsyn.com/secure/marketersbrief/How_AI_is_reshaping_TV_advertising_with_MNTNs_Mark_Douglas.mp3?dest-id=1162928
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Duration seconds: 1176

## Resource

TV advertising is increasingly leaning on AI as a prominent tool. Viewers saw this during the Super Bowl with some brands making entirely AI-generated ads. Mark Douglas, president and CEO of MNTN, joins Brandon Doerrer on the Marketer's Brief podcast to discuss AI in TV, misconceptions that first-time TV advertisers often have and how MNTN's AI tools have been a benefit for their business. He also offers advice for navigating the changing landscape.

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## Transcript

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