# From impressions to impact: rethinking advertising at scale

Page: https://stenobird.com/podcast/ad-age-marketer-s-brief-244230/from-impressions-to-impact-rethinking-advertising-at-scale
Text version: https://stenobird.com/podcast/ad-age-marketer-s-brief-244230/from-impressions-to-impact-rethinking-advertising-at-scale.md
Podcast: [Ad Age Marketer's Brief](https://stenobird.com/podcast/ad-age-marketer-s-brief-244230)
Published: 2026-04-27T09:00:00+00:00
Episode link: https://marketersbrief.libsyn.com/from-impressions-to-impact-rethinking-advertising-at-scale
Audio file: https://traffic.libsyn.com/secure/marketersbrief/Crain_CustomPodcast_WBD_2.mp3?dest-id=1162928
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JSON: https://stenobird.com/v1/public/podcasts/ad-age-marketer-s-brief-244230/episodes/from-impressions-to-impact-rethinking-advertising-at-scale
Duration seconds: 937

## Resource

The future of advertising is audience-first, and Warner Bros. Discovery is leading the shift. In this sponsored episode of the Marketer's Brief podcast, Ad Age contributing editor Natalie Zfat sits down with Ryan Gould, president of U.S. advertising sales go-to-market at Warner Bros. Discovery, to explore how the company is evolving its approach to deliver both scale and measurable outcomes. From premium storytelling and live sports to innovations like Shop with Max, Gould outlines how WBD is connecting brands to culture while reducing friction between content and commerce. Tune in to hear how the company is addressing measurement challenges, simplifying cross-platform buying, and helping marketers turn engagement into impact in a rapidly changing media environment.

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## Transcript

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