# CMOs on CMOs: Hippo and Solo Stove on AI and grassroots marketing tactics

Page: https://stenobird.com/podcast/ad-age-marketer-s-brief-244230/cmos-on-cmos-hippo-and-solo-stove-on-ai-and-grassroots-marketing-tactics
Text version: https://stenobird.com/podcast/ad-age-marketer-s-brief-244230/cmos-on-cmos-hippo-and-solo-stove-on-ai-and-grassroots-marketing-tactics.md
Podcast: [Ad Age Marketer's Brief](https://stenobird.com/podcast/ad-age-marketer-s-brief-244230)
Published: 2026-06-18T09:00:00+00:00
Episode link: https://marketersbrief.libsyn.com/cmos-on-cmos-hippo-and-solo-stove-on-ai-and-grassroots-marketing-tactics
Audio file: https://traffic.libsyn.com/secure/marketersbrief/Marketers_Brief_E1_Hippo_Solo_Stove.mp3?dest-id=1162928
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Duration seconds: 797

## Resource

Watch this episode and see additional resources for marketers at AdAge.com/cmo. In the first episode of the Ad Age CMOs on CMOs series, Andrea Collins, CMO of Hippo, and Liz Vanzura, CMO of Solo Stove, break down how they're implementing AI into team workflows, and how marketers can start discussing AI implementation with teams mindfully. They also dig into grassroots marketing tactics and the power of bringing your brand to consumers. CMOs on CMOs is a new series from Ad Age. Each episode will feature two marketing leaders, discussing the trends, changes and trials of their work. Stay tuned for more episodes in the coming months.

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## Transcript

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