# The Ferrari of Signage: $9.5m Pipeline in 6 Months

Page: https://stenobird.com/podcast/acquiring-minds-3909119/the-ferrari-of-signage-9-5m-pipeline-in-6-months
Text version: https://stenobird.com/podcast/acquiring-minds-3909119/the-ferrari-of-signage-9-5m-pipeline-in-6-months.md
Podcast: [Acquiring Minds](https://stenobird.com/podcast/acquiring-minds-3909119)
Published: 2026-08-27T07:00:00+00:00
Episode link: https://acquiringminds.co/articles/andrew-sova-alex-clark-winsor-fireform-novo-foundry
Audio file: https://media.transistor.fm/9359a787/edc25d16.mp3
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JSON: https://stenobird.com/v1/public/podcasts/acquiring-minds-3909119/episodes/the-ferrari-of-signage-9-5m-pipeline-in-6-months
Duration seconds: 7085

## Resource

Andrew Sova and Alex Clark revived sales at a 40-year-old sign manufacturer, the first acquisition of their holdco. Register for the webinars: New SBA Rules: What Business Buyers Need to Know - TODAY!! - https://bit.ly/4hGNwMi Architecture of an Entrepreneurial Roll-Up - Tue, Sep 1 - https://bit.ly/4qc7dxx Topics in Andrew & Alex’s interview: Meeting at BCG Partnership provided accountability and motivation Looking for direct-impact roles Prioritizing speed with brokered search Their vision to build a holdco Winsor Fireform makes uniquely durable signage Employee growth = key success metric Seller chose buyers based on trust, not price Customers include parks, transit systems, and stadiums Long negotiation over working capital References and how to contact Andrew and Alex: Andrew Sova’s LinkedIn Alex Clark’s LinkedIn Novo Foundry Cayne Crossing Winsor Fireform Pioneer Capital Advisory Get a complimentary IT audit for acquisition diligence or post-close transition. Visit inzotechnologies.com/eta . Contact Jenny to learn how Engage can run people operations in your acquisition: Jenny Thear: jthear@engagepeo.com Get complimentary due diligence on your acquisition's insurance & benefits program: Oberle Risk Strategies - Search Fund Team Connect with Acquiring Minds: See past + future interviews on the YouTube channel Connect with host Will Smith on LinkedIn Follow Will on Twitter Edited by Anton Rohozov and produced by Pam Cameron

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## Transcript

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