# Under the Hood: Why AI success requires people, process and purpose

Page: https://stenobird.com/podcast/accountants-daily-podcast-network-58251/under-the-hood-why-ai-success-requires-people-process-and-purpose
Text version: https://stenobird.com/podcast/accountants-daily-podcast-network-58251/under-the-hood-why-ai-success-requires-people-process-and-purpose.md
Podcast: [Accountants Daily Podcast Network](https://stenobird.com/podcast/accountants-daily-podcast-network-58251)
Published: 2026-07-21T02:14:09+00:00
Episode link: https://accountantsdailyinsider.libsyn.com/under-the-hood-why-ai-success-requires-people-process-and-purpose
Audio file: https://traffic.libsyn.com/secure/accountantsdailyinsider/AD-UTH_Nick_Urry_260610_mixdown.mp3?dest-id=752466
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JSON: https://stenobird.com/v1/public/podcasts/accountants-daily-podcast-network-58251/episodes/under-the-hood-why-ai-success-requires-people-process-and-purpose
Duration seconds: 1448

## Resource

In this episode of Under the Hood, Accountants Daily journalist Carlos Tse is joined by Nick Urry, founder and managing director of Dexterous Group, to discuss the current state of AI adoption across accounting, how firms can achieve genuine ROI, choosing the right technology partners, and what the future of AI means for the profession. Tune in to hear more about: Where AI adoption currently stands across the accounting profession. Why there is no one-size-fits-all approach to AI tools. How firms can measure genuine return on investment from AI initiatives. Why AI is not "set and forget" and requires the right mindset and implementation. How accountants can prepare for the evolving role of AI while continuing to add value through advisory and relationships.

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## Transcript

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