# Advisory Advantage: The $45k wake-up call for accountants

Page: https://stenobird.com/podcast/accountants-daily-podcast-network-58251/advisory-advantage-the-45k-wake-up-call-for-accountants
Text version: https://stenobird.com/podcast/accountants-daily-podcast-network-58251/advisory-advantage-the-45k-wake-up-call-for-accountants.md
Podcast: [Accountants Daily Podcast Network](https://stenobird.com/podcast/accountants-daily-podcast-network-58251)
Published: 2026-07-07T06:33:31+00:00
Episode link: https://accountantsdailyinsider.libsyn.com/advisory-advantage-the-45k-wake-up-call-for-accountants
Audio file: https://traffic.libsyn.com/secure/accountantsdailyinsider/AD-AA_Brent__Noel_260616_mixdown.mp3?dest-id=752466
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JSON: https://stenobird.com/v1/public/podcasts/accountants-daily-podcast-network-58251/episodes/advisory-advantage-the-45k-wake-up-call-for-accountants
Duration seconds: 2332

## Resource

On this month's episode of Advisory Advantage, host Brent Szalay is joined by Noel Tiufino, chief executive of My Accounts, to discuss what sits behind an accountant's decision to invest in themselves and their businesses. Tune in to hear more about: The perception of value for business investments. How accountants get themselves ready to offer services. Making business plans for the new financial year. Being a salesperson to win more work. Overcoming fears about tough conversations with clients. Leaders in Business: Don't guess where you sit on the advisory spectrum – test it. Take the Client Advisory Readiness Quiz. It'll show you where you're already thriving, and where the right structure, tools and clarity could take you further, beyond the numbers. Advisory Readiness Quiz https://advisoryreadinessquiz.scoreapp.com/?utm_source=accoutantsdaily&utm_medium=podcast&utm_campaign=weblink Free Tool https://leadersinbusiness.com.au/wp-content/uploads/2026/04/Analyse-Clients-Workbook_LeadersinBusiness.pdf?utm_source=accoutantsdaily&utm_medium=podcast&utm_campaign=weblink

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## Transcript

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