# OpenAI's Fidji Simo on why ads are coming to ChatGPT

Page: https://stenobird.com/podcast/access-7488327/openai-s-fidji-simo-on-why-ads-are-coming-to-chatgpt
Text version: https://stenobird.com/podcast/access-7488327/openai-s-fidji-simo-on-why-ads-are-coming-to-chatgpt.md
Podcast: [ACCESS](https://stenobird.com/podcast/access-7488327)
Published: 2026-02-11T02:30:00+00:00
Episode link: https://www.podtrac.com/pts/redirect.mp3/pdst.fm/e/pscrb.fm/rss/p/mgln.ai/e/257/traffic.megaphone.fm/VMP8653171942.mp3?updated=1770771249
Audio file: https://www.podtrac.com/pts/redirect.mp3/pdst.fm/e/pscrb.fm/rss/p/mgln.ai/e/257/traffic.megaphone.fm/VMP8653171942.mp3?updated=1770771249
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/access-7488327/episodes/openai-s-fidji-simo-on-why-ads-are-coming-to-chatgpt
Duration seconds: 5542

## Resource

Alex and Ellis recap the AI ads at the Super Bowl and talk about Jony Ive showing Alex the first-ever electric Ferrari Luce he designed. Then, they sit down with Fidji Simo, CEO of Applications at OpenAI, for a wide-ranging conversation about where ChatGPT is headed next. They talk about ads coming to ChatGPT, people having emotional attachment with AI, working with Sam Altman, the state of Sora, and the shift from a reactive chatbot to a proactive personal assistant. Follow ACCESS on Instagram: ⁠⁠⁠⁠⁠https://www.instagram.com/accesspodcast/⁠⁠⁠⁠⁠ Follow Alex: ⁠⁠⁠⁠⁠https://sources.news/⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠https://x.com/alexeheath/⁠⁠⁠⁠⁠ Follow Ellis: ⁠⁠⁠⁠⁠https://meaning.company/⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠https://x.com/hamburger⁠⁠⁠⁠⁠ ACCESS is produced in partnership with the Vox Media Podcast Network. Learn more about your ad choices. Visit podcastchoices.com/adchoices

## Actions

- request_transcript: `POST https://stenobird.com/v1/public/podcasts/access-7488327/episodes/openai-s-fidji-simo-on-why-ads-are-coming-to-chatgpt/transcription-requests` — Idempotently request low-priority transcript generation for this episode.
- read_markdown: `GET https://stenobird.com/podcast/access-7488327/openai-s-fidji-simo-on-why-ads-are-coming-to-chatgpt.md` — Read the agent-friendly Markdown representation of this episode resource.

A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed.

## Transcript

Full transcripts are not published on public pages unless there is a clear rights basis.