# What makes a song go viral? CKay talks music, money & the business of Afrobeats

Page: https://stenobird.com/podcast/ab-majlis-6625109/what-makes-a-song-go-viral-ckay-talks-music-money-the-business-of-afrobeats
Text version: https://stenobird.com/podcast/ab-majlis-6625109/what-makes-a-song-go-viral-ckay-talks-music-money-the-business-of-afrobeats.md
Podcast: [AB Majlis](https://stenobird.com/podcast/ab-majlis-6625109)
Published: 2025-11-24T12:00:46+00:00
Episode link: https://rss.com/podcasts/abmajlis-arabianbusiness/2343853
Audio file: https://content.rss.com/episodes/228180/2343853/abmajlis-arabianbusiness/2025_11_24_07_16_27_1d799e3f-cbed-4cbe-ac13-729698be70c4.mp3
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JSON: https://stenobird.com/v1/public/podcasts/ab-majlis-6625109/episodes/what-makes-a-song-go-viral-ckay-talks-music-money-the-business-of-afrobeats
Duration seconds: 1484

## Resource

Nigerian hitmaker CKay joins Reporter Nicole Abigael on the latest episode of AB Majlis in Dubai to unpack the storm inside his head and the sound that turned Love Nwantiti into a 5-billion-stream global phenomenon. This episode dives into CKay’s self-styled “emo Afrobeats” how a heartbreak and a pandemic-era TikTok dance turned a deeply personal song into a worldwide anthem and why he refuses to “write for a global audience.” CKay breaks down the rock-infused DNA of his latest number-one single Body (Danz) the rise of Afrobeats from Lagos to Bali and the Gulf, his rules for genuine collaboration in the Middle East and the legacy he wants to leave as an innovator of the sound, not just another star on the charts.

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## Transcript

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