# He wrote the book on Account Based Marketing. Here are his GTM secrets for enterprise. | Bassem Hamdy, Founder of Briq

Page: https://stenobird.com/podcast/a-product-market-fit-show/he-wrote-the-book-on-account-based-marketing-here-are-his-gtm-secrets-for-enterprise-bassem-hamdy-founder-of-briq
Text version: https://stenobird.com/podcast/a-product-market-fit-show/he-wrote-the-book-on-account-based-marketing-here-are-his-gtm-secrets-for-enterprise-bassem-hamdy-founder-of-briq.md
Podcast: [A Product Market Fit Show | Startup Podcast for Founders](https://stenobird.com/podcast/a-product-market-fit-show)
Published: 2026-02-05T10:00:00+00:00
Episode link: https://www.buzzsprout.com/1889238/episodes/18554816-he-wrote-the-book-on-account-based-marketing-here-are-his-gtm-secrets-for-enterprise-bassem-hamdy-founder-of-briq.mp3
Audio file: https://www.buzzsprout.com/1889238/episodes/18554816-he-wrote-the-book-on-account-based-marketing-here-are-his-gtm-secrets-for-enterprise-bassem-hamdy-founder-of-briq.mp3
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Duration seconds: 2357

## Resource

Bassem took Briq from a failed data idea to a Series B leader in construction financial automation.But the path wasn't linear. In this episode, Bassem reveals how he pivoted to RPA bots, why he killed a high-growth fintech product to survive the 2023 cash crunch, and how he uses a relentless "Go-to-Market" strategy. He breaks down his exact ABM playbook, why he hates trade shows, and why he believes AI orchestration is a bigger shift than the cloud. Why You Should Listen How to identify...

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