# He ran Prime fulfillment for Amazon—then raised $20M to replace e-commerce with AI. | Maju Kuruvilla, Founder of Spangle

Page: https://stenobird.com/podcast/a-product-market-fit-show/he-ran-prime-fulfillment-for-amazon-then-raised-20m-to-replace-e-commerce-with-ai-maju-kuruvilla-founder-of-spangle
Text version: https://stenobird.com/podcast/a-product-market-fit-show/he-ran-prime-fulfillment-for-amazon-then-raised-20m-to-replace-e-commerce-with-ai-maju-kuruvilla-founder-of-spangle.md
Podcast: [A Product Market Fit Show | Startup Podcast for Founders](https://stenobird.com/podcast/a-product-market-fit-show)
Published: 2026-04-09T09:00:00+00:00
Episode link: https://www.buzzsprout.com/1889238/episodes/18950159-he-ran-prime-fulfillment-for-amazon-then-raised-20m-to-replace-e-commerce-with-ai-maju-kuruvilla-founder-of-spangle.mp3
Audio file: https://www.buzzsprout.com/1889238/episodes/18950159-he-ran-prime-fulfillment-for-amazon-then-raised-20m-to-replace-e-commerce-with-ai-maju-kuruvilla-founder-of-spangle.mp3
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Duration seconds: 2521

## Resource

Maju ran Prime fulfillment technology for all of Amazon — same-day, one-hour shipping, global logistics during the pandemic. He became CEO at Bolt. Then he walked away to start Spangle in a basement with a co-founder, convinced AI could replace e-commerce infrastructure as we know it. In this episode, Maju breaks down why 40% of e-commerce traffic loses its context the moment it arrives on a brand's site, how Spangle's AI dynamically rebuilds the entire storefront in real time for each visito...

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