# He launched a free product for enterprise customers—then grew to $12M ARR in 2 years. | Bhaskar Sunkara, Founding CTO of AppDynamics

Page: https://stenobird.com/podcast/a-product-market-fit-show/he-launched-a-free-product-for-enterprise-customers-then-grew-to-12m-arr-in-2-years-bhaskar-sunkara-founding-cto-of-appdynamics
Text version: https://stenobird.com/podcast/a-product-market-fit-show/he-launched-a-free-product-for-enterprise-customers-then-grew-to-12m-arr-in-2-years-bhaskar-sunkara-founding-cto-of-appdynamics.md
Podcast: [A Product Market Fit Show | Startup Podcast for Founders](https://stenobird.com/podcast/a-product-market-fit-show)
Published: 2026-03-30T09:00:00+00:00
Episode link: https://www.buzzsprout.com/1889238/episodes/18871297-he-launched-a-free-product-for-enterprise-customers-then-grew-to-12m-arr-in-2-years-bhaskar-sunkara-founding-cto-of-appdynamics.mp3
Audio file: https://www.buzzsprout.com/1889238/episodes/18871297-he-launched-a-free-product-for-enterprise-customers-then-grew-to-12m-arr-in-2-years-bhaskar-sunkara-founding-cto-of-appdynamics.mp3
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Duration seconds: 2699

## Resource

Description Bhaskar was employee #1 at AppDynamics, which was sold to Cisco for $3.7B. He and co-founder Jyoti found a way to change how enterprise monitoring tools worked. From tracking low-level code metrics that ops teams didn't understand to monitoring what the business actually cares about. In this episode, Bhaskar breaks down how that one insight won them Netflix and Priceline as early customers, why they ran production POCs that no competitor would dare try, and how a free download cal...

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