# He fired all his customers. Then built a $1B startup in 2 years. | Jay Madheswaran, Co-Founder of Eve

Page: https://stenobird.com/podcast/a-product-market-fit-show/he-fired-all-his-customers-then-built-a-1b-startup-in-2-years-jay-madheswaran-co-founder-of-eve
Text version: https://stenobird.com/podcast/a-product-market-fit-show/he-fired-all-his-customers-then-built-a-1b-startup-in-2-years-jay-madheswaran-co-founder-of-eve.md
Podcast: [A Product Market Fit Show | Startup Podcast for Founders](https://stenobird.com/podcast/a-product-market-fit-show)
Published: 2026-02-09T10:00:00+00:00
Episode link: https://www.buzzsprout.com/1889238/episodes/18565917-he-fired-all-his-customers-then-built-a-1b-startup-in-2-years-jay-madheswaran-co-founder-of-eve.mp3
Audio file: https://www.buzzsprout.com/1889238/episodes/18565917-he-fired-all-his-customers-then-built-a-1b-startup-in-2-years-jay-madheswaran-co-founder-of-eve.mp3
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Duration seconds: 3136

## Resource

Jay was running a respectable AI startup with $3M ARR. But he knew it wasn't a venture-scale rocket ship. So, he decided to fire all his customers, pivot the entire company, and bet everything on a new vertical: legal AI for plaintiff attorneys. Eve went from zero to unicorn status in under two years, raising $100M at a $1B valuation. In this episode, Jay breaks down the brutal reality of pivoting a revenue-generating company, how to achieve "demo shock" in an antiquated industry, and w...

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