# Ep55: The One-Window Club - Why Process Gains Don't Stick

Page: https://stenobird.com/podcast/a-i-in-football-6622013/ep55-the-one-window-club-why-process-gains-don-t-stick
Text version: https://stenobird.com/podcast/a-i-in-football-6622013/ep55-the-one-window-club-why-process-gains-don-t-stick.md
Podcast: [A.I. In Football](https://stenobird.com/podcast/a-i-in-football-6622013)
Published: 2026-04-25T08:00:00+00:00
Episode link: https://atc.captivate.fm/episode/ep55-the-one-window-club-why-process-gains-dont-stick
Audio file: https://episodes.captivate.fm/episode/bcaecb16-f636-40b7-93ab-e1192b44b46f.mp3
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JSON: https://stenobird.com/v1/public/podcasts/a-i-in-football-6622013/episodes/ep55-the-one-window-club-why-process-gains-don-t-stick
Duration seconds: 2541

## Resource

Click Here To Learn More About The 'First XI Platform' Join the Free Kickstart Challenge Summary This episode explores the common pitfalls in football recruitment processes, the importance of consistent methods, and how to effectively utilise AI tools without mistaking them for the process itself. Hosted by Tom Butterfield with guest David Bromley, it offers practical insights for clubs aiming to improve their recruitment strategies. Key Topics Common reasons recruitment processes fail to become institutional The importance of clear standards and habits in recruitment How AI tools can mislead clubs into thinking they have a process The significance of maintaining a process between windows Practical steps for clubs to reset and improve their recruitment methods Useful Links Join the Free Kickstart Challenge Support The Show - Buy David and Tom a bag of peanut M&M's. Instagram Youtube Channel Summery Most clubs that introduce structured recruitment run it well once. We examine the five patterns that cause process gains to regress - including why AI tools are frequently mistaken for the process itself.

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## Transcript

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